{"id":8342,"date":"2024-10-23T08:44:28","date_gmt":"2024-10-23T08:44:28","guid":{"rendered":"https:\/\/ahmedazirar.com\/?post_type=portfolio&#038;p=8342"},"modified":"2024-10-23T08:54:49","modified_gmt":"2024-10-23T08:54:49","slug":"la-reputation-du-maroc-dans-le-monde-en-2024","status":"publish","type":"portfolio","link":"https:\/\/ahmedazirar.com\/fr\/projects\/la-reputation-du-maroc-dans-le-monde-en-2024\/","title":{"rendered":"La r\u00e9putation du Maroc dans le monde en 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8342\" class=\"elementor elementor-8342\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-56b5325c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56b5325c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7faaf6fd\" data-id=\"7faaf6fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-634a061 elementor-widget elementor-widget-heading\" data-id=\"634a061\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La r\u00e9putation du Maroc dans le monde en 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a13dab8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a13dab8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f51eebb\" data-id=\"f51eebb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a60b7d elementor-widget elementor-widget-image\" data-id=\"5a60b7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"647\" height=\"859\" src=\"https:\/\/ahmedazirar.com\/wp-content\/uploads\/2024\/10\/reputation_0.jpg\" class=\"attachment-full size-full wp-image-8344\" alt=\"Reputation 0\" srcset=\"https:\/\/ahmedazirar.com\/wp-content\/uploads\/2024\/10\/reputation_0.jpg 647w, https:\/\/ahmedazirar.com\/wp-content\/uploads\/2024\/10\/reputation_0-226x300.jpg 226w, https:\/\/ahmedazirar.com\/wp-content\/uploads\/2024\/10\/reputation_0-9x12.jpg 9w, https:\/\/ahmedazirar.com\/wp-content\/uploads\/2024\/10\/reputation_0-600x797.jpg 600w\" sizes=\"auto, (max-width: 647px) 100vw, 647px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-583c5f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"583c5f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24b4e15\" data-id=\"24b4e15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7932b2 elementor-widget elementor-widget-text-editor\" data-id=\"e7932b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre des travaux de l\u2019observatoire sur l\u2019image du Maroc \u00e0 l\u2019international, mis en place en 2015, l&rsquo;Institut Royal des Etudes Strat\u00e9giques (IRES) a r\u00e9alis\u00e9 la dixi\u00e8me \u00e9dition de l&rsquo;enqu\u00eate sur la r\u00e9putation du Maroc dans le monde.<\/p><p>Cette enqu\u00eate a \u00e9t\u00e9 administr\u00e9e pour le compte de l\u2019IRES par \u00ab\u00a0Reputation Lab\u00a0\u00bb, cabinet international sp\u00e9cialis\u00e9 dans le domaine du \u00ab\u00a0Nation Branding\u00a0\u00bb, entre mars et avril 2024, dans un contexte mondial boulevers\u00e9, marqu\u00e9 par la persistance de conflits \u00ab\u00a0ouverts\u00a0\u00bb en Europe (Russie-Ukraine) et au Proche Orient (Guerre \u00e0 Gaza) ainsi que par les pr\u00e9paratifs de la future \u00e9lection pr\u00e9sidentielle aux Etats-Unis, qui g\u00e9n\u00e8re de l&rsquo;incertitude sur la sc\u00e8ne internationale. Les pays dans lesquels la r\u00e9putation du Maroc a \u00e9t\u00e9 examin\u00e9e en 2024 sont au nombre de 26 contre 18 en 2015. Il s&rsquo;agit :<\/p><ul><li>en Afrique : de l&rsquo;Afrique du Sud, de l\u2019Alg\u00e9rie, de l&rsquo;Egypte, du Kenya et du Nigeria ;<\/li><li>en Europe : de l&rsquo;Allemagne, de la Belgique, de l&rsquo;Espagne, de la France, de l&rsquo;Italie, des Pays-Bas, du Royaume Uni et de la Su\u00e8de ;<\/li><li>en Am\u00e9rique : du Br\u00e9sil, du Canada, du Chili, des Etats-Unis et du Mexique ;<\/li><li>au Moyen Orient : d&rsquo;Isra\u00ebl et de la Turquie ;<\/li><li>en Asie et Oc\u00e9anie : de l&rsquo;Australie, de la Chine, de la Cor\u00e9e du Sud, de l&rsquo;Inde, du Japon et de la Russie.<\/li><\/ul><p>La nouvelle m\u00e9thodologie \u00ab\u00a0RepCore Nations\u00a0\u00bb, adopt\u00e9e en 2022, a permis de classer les 22 attributs (leviers rationnels), composant l&rsquo;indice de r\u00e9putation \u00ab\u00a0RepScore\u00a0\u00bb, selon les cinq dimensions suivantes : Qualit\u00e9 institutionnelle, Qualit\u00e9 de vie, Niveau de d\u00e9veloppement, Facteur humain et Ethique et responsabilit\u00e9.<\/p><p><a href=\"https:\/\/drive.google.com\/file\/d\/1T7HxypQtwILQQt9rp5hDqjxxUSecs5DP\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\"><strong>T\u00e9lecharger le rapport<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans le cadre des travaux de l\u2019observatoire sur l\u2019image du Maroc &#8230; <a class=\"cz_readmore cz_readmore_no_icon\" href=\"https:\/\/ahmedazirar.com\/fr\/projects\/la-reputation-du-maroc-dans-le-monde-en-2024\/\"><span>Lire plus<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":8344,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false},"portfolio_cat":[38],"portfolio_tags":[],"class_list":["post-8342","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_cat-ouvrages-et-articles"],"_links":{"self":[{"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/portfolio\/8342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/comments?post=8342"}],"version-history":[{"count":11,"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/portfolio\/8342\/revisions"}],"predecessor-version":[{"id":8356,"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/portfolio\/8342\/revisions\/8356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/media\/8344"}],"wp:attachment":[{"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/media?parent=8342"}],"wp:term":[{"taxonomy":"portfolio_cat","embeddable":true,"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/portfolio_cat?post=8342"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/portfolio_tags?post=8342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}