{"id":2461,"date":"2023-06-03T12:30:23","date_gmt":"2023-06-03T12:30:23","guid":{"rendered":"https:\/\/ahmedazirar.com\/?page_id=2461"},"modified":"2026-03-24T10:27:37","modified_gmt":"2026-03-24T10:27:37","slug":"a-votre-service","status":"publish","type":"page","link":"https:\/\/ahmedazirar.com\/fr\/a-votre-service\/","title":{"rendered":"\u00c0 votre service"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2461\" class=\"elementor elementor-2461\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-63c7d68 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"63c7d68\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63f5b78\" data-id=\"63f5b78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2897c25 elementor-widget elementor-widget-heading\" data-id=\"2897c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c0 votre service<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8bdfeed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bdfeed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8b8ef6\" data-id=\"a8b8ef6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24c1fc0 elementor-widget elementor-widget-cz_gap\" data-id=\"24c1fc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cz_gap.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cz_gap clr\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-abcd169 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abcd169\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-986d34f\" data-id=\"986d34f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e31275a elementor-widget elementor-widget-cz_title\" data-id=\"e31275a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cz_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\r\n\t\t<div>\r\n\t\t\t<div class=\"cz_title clr cz_mobile_text_center cz_title_ba_line cz_title_pos_inline\"><div class=\"cz_title_content\"><div class=\"cz_wpe_content\"><div style=\"line-height: 1.2;\"><span style=\"color: #111111;\"><span style=\"font-size: 36px;\"><b>AHMED AZIRAR<\/b><\/span><\/span><\/div><div>Economiste\u00a0 |\u00a0 Expert en intelligence des marche\u0301s.<\/div><\/div><div class=\"cz_title_line cz_line_after_title\"><span>_<\/span><\/div><\/div><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d623b elementor-widget elementor-widget-text-editor\" data-id=\"a2d623b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ahmed Azirar est Docteur d\u2019Etat en sciences \u00e9conomiques et est titulaire de certificats nationaux et \u00e9trangers en management international, n\u00e9gociation internationale et gestion de projets. Il est professeur universitaire d\u2019\u00e9conomie, de commerce international et d\u2019intelligence des march\u00e9s. Ahmed Azirar d\u00e9tient une exp\u00e9rience en gestion administrative, en cabinet minist\u00e9riel et en conseil d\u2019entreprises, d\u2019administrations et d\u2019associations professionnelles. Il est fondateur de l\u2019AMEEN, cofondateur de l\u2019IMIS et de l\u2019AMSE, mais aussi chercheur associ\u00e9 \u00e0 l\u2019IRES. Il a re\u00e7u en 2014 le Wissam de l\u2019Ordre du M\u00e9rite du Royaume du Maroc et en 2011 une distinction pour services rendus de l\u2019Organisation Mondiale des Douanes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ada7d5d\" data-id=\"ada7d5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9846492 elementor-widget elementor-widget-image\" data-id=\"9846492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1485\" src=\"https:\/\/ahmedazirar.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-21-at-9.46.10-AM.jpeg\" class=\"attachment-full size-full wp-image-11864\" alt=\"WhatsApp Image 2026 03 21 at 9 46 10 AM\" srcset=\"https:\/\/ahmedazirar.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-21-at-9.46.10-AM.jpeg 1600w, https:\/\/ahmedazirar.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-21-at-9.46.10-AM-300x278.jpeg 300w, https:\/\/ahmedazirar.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-21-at-9.46.10-AM-1024x950.jpeg 1024w, https:\/\/ahmedazirar.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-21-at-9.46.10-AM-768x713.jpeg 768w, https:\/\/ahmedazirar.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-21-at-9.46.10-AM-1536x1426.jpeg 1536w, https:\/\/ahmedazirar.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-21-at-9.46.10-AM-13x12.jpeg 13w, https:\/\/ahmedazirar.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-21-at-9.46.10-AM-600x557.jpeg 600w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0f251fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f251fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1132d2\" data-id=\"b1132d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96ffe25 elementor-widget elementor-widget-cz_gap\" data-id=\"96ffe25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cz_gap.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cz_gap clr\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7450b8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7450b8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f112e5\" data-id=\"1f112e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-796d55d elementor-widget elementor-widget-cz_title\" data-id=\"796d55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cz_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\r\n\t\t<div>\r\n\t\t\t<div class=\"cz_title clr cz_mobile_text_center cz_title_ba_line cz_title_pos_inline\"><div class=\"cz_title_content\"><div class=\"cz_wpe_content\"><p style=\"line-height: 1.2;\"><strong><span style=\"color: #111111;\"><span style=\"font-size: 36px;\">\u00c0 votre service<br \/><\/span><\/span><\/strong><\/p><\/div><div class=\"cz_title_line cz_line_after_title\"><span>_<\/span><\/div><\/div><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-691a05d elementor-widget elementor-widget-text-editor\" data-id=\"691a05d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"43\" data-end=\"69\"><p data-start=\"45\" data-end=\"69\">\u00c9tudes \u00e9conomiques.<\/p><\/li><li data-start=\"70\" data-end=\"94\"><p data-start=\"72\" data-end=\"94\">\u00c9tudes de march\u00e9.<\/p><\/li><li data-start=\"95\" data-end=\"169\"><p data-start=\"97\" data-end=\"169\">Organisation et intelligence \u00e9conomique &amp; intelligence des march\u00e9s.<\/p><\/li><li data-start=\"95\" data-end=\"169\">Formations qualifiantes.<\/li><li data-start=\"170\" data-end=\"226\"><p data-start=\"172\" data-end=\"226\">Conseil et accompagnement \u00e0 l\u2019internationalisation.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9c85d9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c85d9d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c678c23\" data-id=\"c678c23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0843262 elementor-widget elementor-widget-cz_gap\" data-id=\"0843262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cz_gap.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cz_gap clr\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ce09581 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce09581\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83f9987\" data-id=\"83f9987\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc4e57a elementor-widget elementor-widget-heading\" data-id=\"fc4e57a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">S\u2019internationaliser : penser global, agir local.\n(Une vue \u00e0 360\u00b0)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac66441 elementor-widget elementor-widget-cz_title\" data-id=\"ac66441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cz_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\r\n\t\t<div>\r\n\t\t\t<div class=\"cz_title clr cz_mobile_text_center cz_title_ba_line cz_title_pos_inline\"><div class=\"cz_title_content\"><div class=\"cz_wpe_content\"><\/div><div class=\"cz_title_line cz_line_after_title\"><span>_<\/span><\/div><\/div><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-015b422 elementor-widget elementor-widget-text-editor\" data-id=\"015b422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019information pertinente est la cle\u0301 durable du succes. Sous condition qu\u2019elle soit correctement decline\u0301e en axes de gestion efficiente, depuis l\u2019organisation de son entreprise a\u0300 s\u2019internationaliser, jusqu\u2019au de\u0301veloppement dans le pays d\u2019implantation.<br \/>Une vue a\u0300 360 degre\u0301s que vous permet l\u2019intelligence de marche\u0301 (IDM) peut etre utile.<br \/>Point de de\u0301part: Etes vous organise\u0301 a\u0300 l\u2019export ( au sens large: produits, services, IDE, transfert technologique) est la question de base. Un fin diagnostic est necessaire.<br \/>Et puis, r\u00e9ussir l&rsquo;internationalisation de votre entreprise exige une planification rigoureuse :\u00a0menez une \u00e9tude de march\u00e9 approfondie; adaptez votre offre culturellement (localisation); choisissez le bon mod\u00e8le d&rsquo;entr\u00e9e (export, partenariat, filiale); et s\u00e9curisez le financement. <br \/>La r\u00e9ussite repose sur la compr\u00e9hension des sp\u00e9cificit\u00e9s locales (intelligence humaine), le recrutement d&rsquo;\u00e9quipes locales et une conformit\u00e9 juridique stricte.\u00a0<\/p><p><strong>\u00c9tude de March\u00e9 et Ciblage :\u00a0<\/strong>Analysez la demande, la concurrence et la r\u00e9glementation du pays cible. Priorisez les march\u00e9s \u00e0 fort potentiel pour votre secteur.<\/p><p><strong>Adaptation Culturelle :<\/strong>\u00a0Ne vous contentez pas de traduire ; adaptez votre offre, votre marketing et votre communication aux habitudes de consommation locales.<\/p><p><strong>Strat\u00e9gie d&rsquo;Entr\u00e9e :<\/strong>\u00a0Choisissez le mode adapt\u00e9 (exportation directe, agent, franchise, joint-venture) en fonction de vos ressources et objectifs.<\/p><p><strong>Recrutement et Partenariats Locaux :<\/strong>\u00a0S&rsquo;appuyer sur des talents locaux ou des partenaires fiables permet de mieux comprendre les codes culturels et les r\u00e9seaux d&rsquo;affaires.<\/p><p><strong>Conformit\u00e9 et Juridique :<\/strong>\u00a0Assurez la conformit\u00e9 fiscale, les lois sur les donn\u00e9es et la paie (droit du travail) pour \u00e9viter des risques majeurs.<\/p><p><strong>Financement et Aides :<\/strong>\u00a0Utilisez les aides \u00e0 l&rsquo;export, comme le\u00a0\u00a0ou l&rsquo;assurance prospection, pour financer votre d\u00e9veloppement.<\/p><p><strong>Logistique et Service Client :<\/strong>\u00a0Optimisez la cha\u00eene d&rsquo;approvisionnement et offrez un service apr\u00e8s-vente de qualit\u00e9 adapt\u00e9 au fuseau horaire et \u00e0 la langue du march\u00e9.\u00a0<br \/>*<br \/>Faites-vous conseiller par des experts en IDM:<br \/><a href=\"https:\/\/ahmedazirar.com\">https:\/\/ahmedazirar.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-362f45d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"362f45d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fe18ea\" data-id=\"8fe18ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22f0266 elementor-widget elementor-widget-heading\" data-id=\"22f0266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strate\u0301gie d\u2019internationalisation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a401f elementor-widget elementor-widget-cz_title\" data-id=\"90a401f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cz_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\r\n\t\t<div>\r\n\t\t\t<div class=\"cz_title clr cz_mobile_text_center cz_title_ba_line cz_title_pos_inline\"><div class=\"cz_title_content\"><div class=\"cz_wpe_content\"><\/div><div class=\"cz_title_line cz_line_after_title\"><span>_<\/span><\/div><\/div><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8daf2a elementor-widget elementor-widget-text-editor\" data-id=\"f8daf2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;internationalisation d&rsquo;une entreprise n\u00e9cessite une strat\u00e9gie structur\u00e9e sur mesure:\u00a0analyse interne (ressources), \u00e9tude de march\u00e9 cible, adaptation de l&rsquo;offre (produit\/marketing) et choix du mode d&rsquo;entr\u00e9e (export, partenariat, filiale). Une pr\u00e9paration rigoureuse, accompagn\u00e9e de preference par des experts (publics et prive\u0301s), est ne\u0301cessaire pour g\u00e9rer les risques et assurer les bases d\u2019une entre\u0301e a\u0300 objectifs gagnant-gagnant et donc durable.<br \/>\ud83d\udca5L\u2019intelligence des marche\u0301s ( IDM) est au centre de la demarche. Elle permet une vue a\u0300 360\u00b0 sur 10 aspects imbrique\u0301s\ud83d\udca5<\/p><p>Voici, sommairement, les \u00e9tapes cl\u00e9s pour internationaliser une entreprise :<\/p><p>NB: <br \/>_une PME est differente d\u2019une grande entreprise<br \/>_Les marche\u0301s cibles et les secteurs sont differents et exigent des expertises particulieres.<br \/>_Les bases de l\u2019internationalisation sont communes, mais le diable se cache dans les details<br \/>_L\u2019humain est la cle\u0301 de re\u0301ussite.<\/p><p><b>1. Pr\u00e9paration et Strat\u00e9gie<\/b><\/p><p>*Analyse de la maturit\u00e9 :\u00a0<br \/>Un diagnostic global est toujours le point de depart.<br \/>\u00c9valuer si l&rsquo;entreprise dispose des ressources financi\u00e8res, humaines et de la capacit\u00e9 de production n\u00e9cessaires pour s&rsquo;exporter.<\/p><p>*\u00c9tude de march\u00e9 :\u00a0S\u00e9lectionner les pays cibles en analysant le potentiel, la concurrence, la r\u00e9glementation et la proximit\u00e9 culturelle. Les me\u0301thodes de l\u2019IDM sont d\u2019une grande utilite\u0301.<\/p><p>*D\u00e9finition des objectifs :\u00a0Fixer des objectifs SMART (Sp\u00e9cifiques, Mesurables, Atteignables, R\u00e9alistes, Temporels).\u00a0<br \/>Des simulations peuvent vous etre propose\u0301es.<\/p><p><b>2. Adaptation et Organisation<br \/><\/b>Le coeur de la re\u0301ussite se trouve a\u0300 ce niveau. L\u2019expert et vous permettent a travers des aller-retour de fixer la strategie gagnante et son evolution.<br \/>*Adapter l&rsquo;offre :\u00a0Ajuster le produit ou service aux normes locales, aux go\u00fbts des consommateurs et au prix du march\u00e9.<\/p><p>*Recrutement\/Formation :\u00a0Constituer une \u00e9quipe interne d\u00e9di\u00e9e ou recruter des profils locaux agiles pour comprendre et agir sur le march\u00e9 cible.<\/p><p>*Culture d&rsquo;entreprise :\u00a0D\u00e9velopper une culture tourn\u00e9e vers l&rsquo;innovation et la r\u00e9activit\u00e9.\u00a0Une culture d\u2019e\u0301coute, analyse, action.<\/p><p><b>3. Choix du Mode d&rsquo;Entr\u00e9e<br \/><\/b>L\u2019optimum commercial et marketing determine in fine le taux de profit.<br \/>*Exportation directe ou indirecte :\u00a0Vendre directement ou passer par des interm\u00e9diaires (agents, distributeurs).<\/p><p>*Partenariats (Joint-venture) :\u00a0S&rsquo;associer avec une entreprise locale pour limiter les risques.<\/p><p>*Implantation (Filiale\/Succursale) :\u00a0Cr\u00e9er une entit\u00e9 propre pour une pr\u00e9sence physique durable.<\/p><p>*Licence ou Franchise :\u00a0Vendre le droit d&rsquo;utiliser sa marque ou sa technologie.\u00a0<\/p><p><b>4. Accompagnement et R\u00e9seautage<\/b><\/p><p>*Utiliser les r\u00e9seaux :\u00a0S&rsquo;appuyer sur des partenaires comme\u00a0les banques, les assureurs, les consulats, les associations et les Chambres de Commerce, pour faciliter l&rsquo;installation. Des entreprises installe\u0301es peuvent etre sources d\u2019informations, voire d\u2019appui.<\/p><p>*\ud83d\udca5Intelligence \u00e9conomique et des marche\u0301s :\u00a0organiser votre acces \u00e0 une information fiable pour r\u00e9duire l&rsquo;incertitude et appuyer l\u2019action\ud83d\udca5.\u00a0<\/p><p>*Formation continue des ressources humaines comme action permettant a tous de comprendre les d\u00e9marches pour d\u00e9velopper l&rsquo;entreprise et pour comprendre les subtilite\u0301s techniques et culturelles utiles.\u00a0C\u2019est aussi une activite\u0301 de motivation et de consolidation de la culture d\u2019entreprise en milieu interculturel.<\/p><p>\ud83d\udca5Faites-vous accompagner par des professionnels\ud83d\udca5<\/p><p>Dr Ahmed Azirar<br \/>Expert en intelligence des marche\u0301s.<br \/><a href=\"mailto:azirarahmed2@gmail.com\">azirarahmed2@gmail.com<\/a><br \/><a href=\"tel:+212661189653\">+212 (0)661189653<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c0 votre service AHMED AZIRAREconomiste\u00a0 |\u00a0 Expert en intelligence des marche\u0301s._ &#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-2461","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/pages\/2461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/comments?post=2461"}],"version-history":[{"count":179,"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/pages\/2461\/revisions"}],"predecessor-version":[{"id":11867,"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/pages\/2461\/revisions\/11867"}],"wp:attachment":[{"href":"https:\/\/ahmedazirar.com\/fr\/wp-json\/wp\/v2\/media?parent=2461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}